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☆ TikTok's rising stars every year since 2019 show how much the app has changed — and stayed the same
▼ + stars: | 2023-03-10 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

When TikTok first gained popularity, it was known for lip syncing, dancing, and viral challenges. We used data from Famous Birthdays to see the breakout TikTokers each year since 2019. TikTok's first homegrown influencers, like Charli D'Amelio and Addison Rae Easterling, grew in popularity with dancing and lip syncing videos filmed from their childhood bedrooms. From analyzing searches on its platform, Famous Birthdays is able to identify which creators are rising in real time. Here were the rising stars on TikTok each year since 2019, according to data from Famous Birthdays:

The difference with TikTok is that the app has kept out of the crosshairs of commercial interests in Europe. "The user base of TikTok is a lot bigger than a lot of people in Europe think," he said. More than half of people aged 16 to 24 in France and Germany use TikTok, according to data.ai. He is worried the platform poses "several unacceptable risks for European users," including "data access by Chinese authorities, censorship, [and] tracking of journalists." Why Europe's tone is changingLast month, ByteDance admitted to using two journalists' TikTok data to locate their physical movements, according to a widely-reported internal memo.

☆ Podcast listeners prefer video over audio alone, according to a new survey, giving YouTube a big edge. Here are more key takeaways.
▼ + stars: | 2023-01-12 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

A survey by Morning Consult found that listeners now prefer podcasts with video than those without. While platforms like YouTube and Spotify have offered audio podcasts for years, another format has been gaining steam recently: video. The poll, which surveyed 2,202 US adults in October, found that 46% of podcast listeners said they prefer consuming podcasts with video. As a result, podcast hosts might be more inclined in the future to invite star studded personalities onto their shows to improve ratings. Live events allow podcast hosts to record episodes in front of in-person audiences and connect with fans after the recording ends.

☆ Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro
▼ + stars: | 2023-01-10 | by ( Madeline Berg | Lakshmi Varanasi | ) www.businessinsider.com time to read: +6 min

Influencer brands Item Beauty and Selfless by Hyram are being pulled from Sephora. Addison Rae launched Item Beauty in 2020, while Hyram Yarbro launched Selfless in 2021. Insider has confirmed from a well-connected industry source that Sephora will be pulling Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. Item Beauty was launched in August 2020 by Rae, who shot to internet fame by replicating viral dances on TikTok. There are bright spots among celebrity-backed brands, like Selena Gomez's Rare BeautyThat isn't to say that all celebrity-founded beauty brands have fared poorly.

☆ How many TikTok followers you need to start making money
▼ + stars: | 2022-12-23 | by ( Dan Whateley | ) www.businessinsider.com time to read: +7 min

But you don't need to have millions of fans to start making money on TikTok. Read more about how TikTok creators make money from brand deals:Jalyn Baiden. Emmanuel BaidenMaking money through sponsored song challengesOne common way for TikTok creators to make money is by promoting songs in videos. Music marketers and record labels pay TikTok creators to include tracks in posts in an effort to make a song take off on the app. Read more about how TikTok creators make money from song promotions:

☆ A leaked Hype House contract reveals the 'rules' influencers have to follow and terms they agree to, which lawyers say are extremely restrictive
▼ + stars: | 2022-09-21 | by ( Tanya Chen | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Hype House, one of the longest-running TikTok groups, has several house rules — 11 to be exact — that new members must agree to when they join. Members live in a Spanish-style mansion located just outside of Los Angeles, and in exchange for housing, they're asked to make content with other Hype House members. "Most contracts would say, 'Hype House has the following duties...' but none of the standard provisions of Hype House and their obligations are in the contract at all. This includes anything that is a "result of accident, casualty or event or in connection with the Hype House Group." The 11 'House Rules' of Hype HouseHere is what the leaked contract says about Hype House's "rules":

As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.

☆ How Tom Ward's YouTube side hustle became the go-to interview for influencers and YouTubers
▼ + stars: | 2021-12-01 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +6 min

But in 2015, determined to take his career in a new direction, Ward started blogging on his personal website. By early 2017, Ward started blogging about influencer marketing for Forbes, although he didn't follow YouTubers or YouTube culture at the time. When Paul tweeted Ward's article and Ward's Twitter handle, Ward said his phone started "blowing up." After he published his interview with Paul, Ward started interviewing even bigger YouTubers and influencers, like Shane Dawson and Lele Pons. Now, Ward's YouTube channel has more than 5.3 million views, and his easy rapport with influencers has led to even bigger opportunities, like co-hosting a branding-focused podcast with TikToker Griffin Johnson.

☆ NYC's cutthroat rental market — Noom users dish — TikTok stars' fav gym
▼ + stars: | 2021-09-24 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +3 min

This week, we're giving you a look inside NYC's booming rental market, taking you along for a workout at a celebrity gym, and showing you what users really think of the anti-diet app Noom. In a conversation with Insider, Aubrey told us stylists are being silenced, isolated, and manipulated by the company — and shared why she's happy she quit. Here's what Aubrey told us about Stitch Fix. Crystal Cox/Business InsiderNoom markets itself as an anti-diet lifestyle app — but this writer found it's a diet just like any other. DogpoundDogpound, the hot LA gym where Justin Bieber and TikTok stars like Addison Rae go to sweat it out, is notorious for its grueling personal-training sessions.

☆ A top digital-talent exec at WME breaks down the big influencer deals of 2019 and what he's looking for in 2020, from TikTok to touring
▼ + stars: | 2020-01-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

Creators on TikTok are surging in the influencer space, having captured the attention of Gen Zers worldwide, and now looking to build lucrative businesses around their massive audiences. "I think TikTok is super interesting," Jad Dayeh, a partner and the cohead of digital at WME, told Business Insider in a wide-ranging interview. Since the rise of digital media, WME has developed a department for influencers who are popular on platforms like YouTube, Instagram, and now TikTok. Dayeh said WME spent a lot of time last year negotiating these "multimillion-dollar multiyear deals" for the gamers the company represents. WME also focused on securing partnerships between digital talent and major brands.

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